On September 23, Shangri La Casino in Batumi closed its doors. This decision came as a result of unresolved conflicts between partners. Storm International, a major global operator of luxury casinos, chose to end operations to preserve the brand’s values and reputation.
Darren Keane, Storm International CEO, addressed the closure, acknowledging it was a difficult but necessary decision. He highlighted that the Shangri La brand is based on rigorous standards. For Storm International, these standards are non-negotiable, and the brand’s identity relies on maintaining them.
Shangri La casinos are famous for their luxurious service and premium gaming environment. However, circumstances in Batumi had threatened these core principles, prompting to close the location rather than risk damaging the reputation.
Upholding High Standards
This decision underscores Storm International’s commitment to quality across all its locations. The company’s founder, Michael Boettcher, has always prioritized integrity and excellence, central values of the Shangri La brand. When the Batumi branch no longer aligned with these principles, the only viable choice was to shut it down.
Though Shangri La Casino in Batumi has closed, the brand’s locations in Tbilisi and Yerevan continue to thrive. These casinos still offer the high standard of service and luxury that define the Shangri La name. Visitors can experience a premium gaming atmosphere in these locations, where the brand’s strict values are upheld.
Growth in Online Gaming
Shangri La is not only focused on its physical casinos. The brand has made significant strides into the online gaming market, allowing customers to enjoy an elite gaming experience from anywhere. This platform offers a wide range of games, including live dealer options, designed to deliver the same immersive experience as a physical casino.
Darren Keane emphasized the importance of the online platform, noting its steady success and the brand’s dedication to delivering a top-notch experience, whether online or in person. The company recognizes the needs of modern players who want convenience and flexibility, and its online presence caters to these demands.
The online casino market is booming, and Shangri La is establishing itself as a prominent name in this space. With secure payment options, a user-friendly interface, and diverse gaming selections, Shangri La’s digital platform aims to set a new standard in online gaming.
A Strategic Direction
Though closing Shangri La Batumi might seem like a setback, it actually reinforces Storm International’s commitment to its values. The company is determined to provide quality and integrity across all platforms, whether physical or digital.
Company’s emphasis on online gaming aligns with the growing demand for digital experiences. This focus ensures that customers can continue to enjoy the Shangri La experience, regardless of location. By investing in online gaming, the brand remains adaptable and forward-looking.
Ultimately, the closure of Shangri La Batumi was a hard choice, but a necessary one to protect the brand’s essence. Storm International remains dedicated to offering outstanding gaming experiences, ensuring that Shangri La is synonymous with excellence and quality in both physical venues and online platforms.
